Capturing Moments, Crafting Memories with Eventify
Simplifying event photography bookings by connecting users with trusted photographers, addressing the challenge of reliable services.
THE CHALLENGE
Finding a good & reliable photographer is difficult
Standing out in a competitive market and differentiating the app from other photography booking platforms.
Establishing a trust mechanism to guarantee the reliability and professionalism of photographers on the platform.
Implementing a transparent pricing model to avoid confusion and ensure users understand the costs involved.
Addressing the varied needs of users planning different events, from weddings to corporate functions.
Facilitating effective communication between users and photographers to convey event expectations and preferences.
Providing accurate and real-time availability status for photographers, preventing booking conflicts.
DESIGN PROCESS
EXPLORATION
Competition
How I approached the project while sipping coffee
Let’s explore photographers and videographers
What are the problems with existing event photography brands ?
Ideation
Competitive Analysis
Talking to users
Scratching my own itch
WedMEGood
BookMyShoot
implyBook.me
Exploration
Competitive Analysis
Talking to users
Scratching my own itch
Exploration
Sketching, wireframes and flows
Visual & design language
Testing it out with users
Highly Expensive
Poor UX
Communication Gap
!
Lacks Trust
Limited services
RESEARCH
Getting insights from users
Preference for Transparent Pricing:
Users expressed a strong preference for platforms that provide clear and transparent pricing information to avoid confusion.
Preference for Real-time Availability:
Users emphasized the significance of real-time availability status to streamline the booking process and avoid scheduling conflicts.
01
Need for Diverse Service Providers:
Users sought a platform offering a diverse range of photography services to cater to different event types and preferences.
03
Desire for Reliable Professionals:
The need for a trust mechanism to ensure the reliability and professionalism of photographers emerged as a key insight.
05
Importance of Effective Communication:
Users highlighted the importance of seamless communication channels between them and the photographers to convey event expectations.
Onboarding
Signup
OTP
Auto
Mobile
About
Album
Packages
About
Book CTA
Select Event/Occassion
Cards
Enter Venue Location
E-Wallets
UPI
Start & End Date
Chats Section
FAQs & Support
Package Customization
Payment Tracker
Payment
Profile
My Bookings
Upcoming
Completed
Cancelled
Photographers & Videographers
SITEMAPPING
CREATION
Let's establish the various pathways.
How tasks were completed while wrestling with perfectionism.
Brainstorming and wireframing
At this stage, we meticulously outline every conceivable user journey and pathway within the app.
Tasks were accomplished by navigating through the challenges posed by perfectionism, finding a balance between high standards and practical execution.
Typically, I engage directly with visuals, but for presentation purposes, I undertook some wireframing.
Aman Kumar, 35
The Entrepreneurial Marketer
Background: Rohan is a 35-year-old entrepreneur running a startup focused on sustainable products. He frequently organizes product launches and promotional events to market his brand.
Needs:
Looks for photographers and videographers with experience in capturing product launches and marketing events.
Values creative input and an understanding of branding and marketing aesthetics.
Requires a platform that can handle bulk bookings efficiently for various marketing campaigns.
Aditi Sharma, 28
The Event Enthusiast:
Background: Maya is a 28-year-old event enthusiast who loves organizing and attending various events, from social gatherings to cultural festivals.
Needs:
Requires photographers and videographers for events like birthdays, social meet-ups, and festivals.
Values a platform that offers a diverse range of creative professionals to choose from.
Appreciates an intuitive and user-friendly interface for a seamless booking experience.
Seeks professionals who can capture the essence and emotions of different types of events.
Visual Design & Typography
I lean towards minimal designs and aesthetics, and creating a mood board took some time for me.
By merging research insights into sitemaps and personas, I could envision the potential appearance of the solution.
Say hello to Eventify!
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VISUALS
Showcasing Excellence
Onboarding
Search & Filter
Discover photographers & videographers
Unveiling the Apex of Visual Design for the App
Login & sign-up, or just continue with mobile number. Also We ask for location to provide you better services in feed
I spent quite a time in search and filter options. Tried to make a seamless search, so that you get the best search results.
I have given user choice of various events and also few recommendations of different photographers and videographers
Search: Photos, Moments, Events
Since there are a lot of events and each event is different
How can I make search more minimal and seamless without making a mess ?
USER PERSONAS
Two user personas that encompass a broad range of backgrounds and needs:
Compare packages, see albums and get to know more about the service provider. You can also whishlist this profile, see their website or portfolio work and many more.
Booking Flow
Select event, location and dates. Now Either you can choose the existing package or customize it.
You can directly chat with the service provider and get your own customized package at reasonable price. Once satisfied, see the bill and pay the amount. That’s it.
Booking a photographer is that easy.
Manage your bookings
Manage your upcoming bookings. Look back to the bookings which has been completed. And also there’s a list of cancelled bookings so that you have a track of everything.
Manage your wishlist, chats and profile
See the list of your saved profiles which you might book in future.
Manage your chats, get notified and updated with your bookings and have a direct in-app call with the service provider.
Edit profile, see notifications, manage your payments and some of your personal information.
Profile Visit
Select event, location and dates. Now Either you can choose the existing package or customize it.
You can directly chat with the service provider and get your own customized package at reasonable price. Once satisfied, see the bill and pay the amount. That’s it.
Booking a photographer is that easy.
